Client Overview

NovaRoots Organics is a startup focused on sustainable farming and organic food products, aiming to build trust and visibility in a competitive health-conscious market.

Objective

To create a clean, modern, and meaningful logo that reflects the brand’s values: purity, sustainability, and nature — while being memorable and adaptable across packaging, digital platforms, and marketing materials.

Our Approach

• Conducted a brief workshop with the client to understand their vision, values, and customer base.
• Explored various design directions using natural elements like leaves, roots, and organic curves.
• Focused on earth-tone color palettes to evoke calmness and trust.
• Designed a minimal logomark with embedded symbolism of growth and roots.

Result

Delivered a sleek, scalable logo with accompanying branding guidelines. The client reported:

• 40% better engagement on social media within the first month
• Increased brand recall from customers
• Positive feedback from retailers and distributors on product packaging